Can You Afford to Give Your Credit Card Processing to the Lowest Bidder?

Your Credit Card Processing? With 80% of online shoppers using credit cards, you can’t afford NOT to take credit cards. Did you know that merchants offering credit cards as a payment option increase their profitability by estimated 50%? With the inherent advantages involving credit card…

What are Non-Qualified Transactions and How Can Merchants Avoid Them

Non-Qualified Transactions Non-Qualified:  I frequently get calls from merchants who say they were quoted one rate, but claim different rates are showing up on their statements. Unfortunately, merchants can experience a rate increase or surcharge because of the type of card your customers are using,…

Validating Credit Cards

Credit Cards Fraud Risks With fraud on the rise, online merchants face increasing risks. In card-not-present transactions, there are two basic levels of credit card validation used to validate that credit cards presented for payment actually belong to the person initiating the transaction. The first…

Is One Shopping Cart Better Than Another?

Shopping Cart Features and Security When starting a new business, most merchants generally focus on the features of their shopping cart and how the website itself looks. We pick our colors and how much items cost. We look for how the customer will enter their…

How Do Merchants Violate Visa and MasterCard Rules?

VISA and MasterCard Rules and Regulations Many merchant violations of the VISA and MasterCard rules don’t even know they have committed a violation. Most stores don’t have any procedural information about how to process a credit card sale as part of their employee training other…

More Crackdown on Post-Transaction Marketing

Crackdown on Post-Transaction Marketing Some recent news and government actions affecting online retailers enrolling consumers in membership clubs warrants a follow up to my blog a few months ago about post transaction marketing. In late January, NY Attorney General Cuomo made some strong moves in the battle…

Interchange Fee Legislation – Who Will Pay the Price?

Interchange Fee Legislation  This spring, U.S. Representatives Peter Welch (D-VT) and Bill Shuster (R-PA), introduced HR 2382, the Credit Card Interchange Fees Act of 2009.  Welch, the bill’s author, states that “credit card fees are killing small businesses.”  The act, targeted to help small retailers,…