Most merchants like to think they are savvy when it comes to shopping for a merchant account. I mean how hard can it be, you just look at the rate, find the cheapest one and sign up, right? It is no wonder that many merchants feel taken advantage of by their processor and angry with their sales representative. Many sales agents are not educated on what to ask merchant service providers, and it may be up to you to provide them with the appropriate questions.
Here are some tips to ensure your account is set up correctly:
The more your sales agent and processor know about your business, the better your overall service, rates, and technology will be. Look beyond the rate and pick a partner that will help your business grow.
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