What is the EMV standard?
How does EMV reduce fraud?
In the digital world, payment transactions are getting smarter. And at the heart of these smarter transactions is dynamic authentication, which incorporates unique information in each transaction making it virtually impossible to replicate.
The EMV standard has already been adopted by more than 80 countries where it has significantly reduced counterfeit card fraud, saving hundreds of millions of dollars. Our goal is to help reduce fraud in the United States too.