Forrester Research, an independent technology and market research company that provides advice about technology’s impact on business and consumers, recently released estimates on ecommerce growth over the few years. As we see and read about traditional sales dropping all across the nation, ecommerce will continue to grab the lost market share. Forrester said, “When we asked where consumers would shift their retail dollars, the channels with the greatest shifts were the mass merchants, warehouse clubs, and web retailers.”
The many advantages to shopping online will propel ecommerce in 2018. To name a few, shoppers can compare prices on items without having to leave the comfort of their home, shopping online is less time consuming, and it saves gas money. Although ecommerce shopping is fast and easy, it is important to protect yourself.
Here are a few items to keep in mind when shopping online:
Ecommerce businesses owners should understand that with more purchases, they will also see a rise in disputes. Make sure to resolve all disputes to eliminate high chargeback ratios. Some people are what I call “online shopping snakes.” They purchase items online and then dispute them to get out of paying for the item. It is important for ecommerce businesses to have clear terms and conditions to try and avoid this from happening. Having good reporting and records of all purchases is the key to ensuring your online business gets to enjoy its fair share of the flourishing ecommerce market.
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