Post Transaction Marketing – Is It Worth the Risk for eCommerce Merchants?

Post Transaction Marketing In the first half of 2017, e-commerce revenue amounted to approximately $1,268.9 billion of all retail sales in the U.S., according the U.S. Census Bureau. While e-commerce sales increase from the same period in 2016, the percentage of total retail sales increased  from…

More Crackdown on Post-Transaction Marketing

Crackdown on Post-Transaction Marketing Some recent news and government actions affecting online retailers enrolling consumers in membership clubs warrants a follow up to my blog a few months ago about post transaction marketing. In late January, NY Attorney General Cuomo made some strong moves in the battle…