Post Transaction Marketing – Is It Worth the Risk for eCommerce Merchants? In the first half of 2017, e-commerce revenue amounted to approximately $1,268.9 billion of all retail sales in the U.S., according the U.S. Census Bureau. While e-commerce sales increase from the same period in 2016, the percentage of total retail sales increased from […]
Membership Clubs
More Crackdown on Post-Transaction Marketing
Some recent news and government actions affecting online retailers enrolling consumers in membership clubs warrants a follow up to our blog a few months ago about post transaction marketing. In late January, NY Attorney General Cuomo made some strong moves in the battle against post-transaction marketing. His office reached an agreement with Fandango, in which the […]