Card Association Response to Updated FTC Regulations

Updated FTC Regulations In January, MasterCard made an effort to enforce new regulations and best practice guidelines pertaining to online direct marketing – specifically “negative option” marketing, which they consider to be a “brand damaging” practice.  The FTC Negative Option staff report, featuring five key…

More Crackdown on Post-Transaction Marketing

Crackdown on Post-Transaction Marketing Some recent news and government actions affecting online retailers enrolling consumers in membership clubs warrants a follow up to my blog a few months ago about post transaction marketing. In late January, NY Attorney General Cuomo made some strong moves in the battle…