Card Association Response to Updated FTC Regulations

Updated FTC Regulations In January, MasterCard made an effort to enforce new regulations and best practice guidelines pertaining to online direct marketing – specifically “negative option” marketing, which they consider to be a “brand damaging” practice.  The FTC Negative Option staff report, featuring five key…

More Crackdown on Post-Transaction Marketing

Crackdown on Post-Transaction Marketing Some recent news and government actions affecting online retailers enrolling consumers in membership clubs warrants a follow up to my blog a few months ago about post transaction marketing. In late January, NY Attorney General Cuomo made some strong moves in the battle…

Interchange Fee Legislation – Who Will Pay the Price?

Interchange Fee Legislation  This spring, U.S. Representatives Peter Welch (D-VT) and Bill Shuster (R-PA), introduced HR 2382, the Credit Card Interchange Fees Act of 2009.  Welch, the bill’s author, states that “credit card fees are killing small businesses.”  The act, targeted to help small retailers,…

What Card Payment Usage is Telling Us

According to MasterCard’s presentation at the Goldman Sachs US Financial Services Conference on Dec 8, retail sales are showing positive signs – relative to card payment usage. They cited November as the third consecutive month of growth since July, 2008. They attributed the growth to…

Card Association Battles Around the Globe

It seems as though anytime a company gets large enough, there will always be people who feel it is unfair and begin to wage war on what they don’t know. I have talked about Visa and MasterCard having to pay large settlements to Discover after a long…

How Rising Interchange Rates Can Affect Your Business

Interchange Rates There are many third-party processors out there that benefit when the Bank Card Associations, Visa and MasterCard, raise their rates. They look at this as an opportunity to make an additional profit from their merchants. Merchant services providers get to decide how they…